I remember reading and hearing about it in the press and finally got around to having a look for some inspiration for activities for the kids for the weekend.
The main thing for me is that it is locally biased, you can search for your specific area (in my case East Cheshire). Whether it be a day out, advice, help and advice and services - all in your area.
Apart from the huge collection of information on there, it has local events in your area. It also has a local directory so I added my services to it.